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Client

Neff – the built-in home appliance specialist and UK division of the Bosch und Siemens Hausgeräte GmbH (BSH Home Appliances Limited).

Requirement

Brand advertising that supported the high quality of the premier cooking brand.

Advertising that highlighted the features and benefits of the brand and the specific elements of the built-in cooking range, as well as the extensive range of other built-in kitchen appliances.

New additions to the range, including a free standing range cooker and American-style refrigerator, which required innovative creative executions.

The advertising created comprised two distinct approaches:

1. Consumer focused advertising for retail oriented monthly magazines and newspaper insertions
2. Trade executions for specialist publications of the White Goods sector

Dealer and distributor material has also been produced for network usage.

Solution