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Client

El Al /Superstar Holidays.

Requirement

DataActive was asked to produce a European advertising campaign to reflect the benefits of travelling to Israel.

We embarked on an approach to attract a young non ethnic audience that would be able to enjoy the vibrant society that Israel offers. No hang-ups, apolitical and free.

The campaign boosted sales throughout Europe and ‘opened the eyes’ of the younger generation to place Israel on their holiday shopping list.

Solution