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Client

Edwards Angell Palmer and Dodge LLP is a Law firm with over 600 attorneys in 11 offices based in the United States and the United Kingdom.

Requirement

A corporate brochure for the Insurance and Reinsurance Practice Group was designed and printed. The brochure highlighted individual attorneys and their specific area of Insurance competence. The high quality brochure is used with prospective clients as a ‘per memoriam’ of the contact and is also used in web-enabled format for electronic transmission.

A newsletter layout was designed for the group for quarterly publishing to over 14,000 recipients on the client’s mailing list.

Specific industry publications and manuals are produced for distribution to clients and prospective clients. The material is also produced in PDF format for email transmission and for loading onto the firms’ website.

Display kiosks were developed for usage by the Insurance and Reinsurance Practice Group at conferences and exhibitions as well as for client and prospective client seminars.

Business-to-Business specific creative advertising executions are produced to highlight the overall brand values of the Insurance and Reinsurance department’s unique capabilities in the speciality area of the insurance industry. The creative executions have been used in insurance industry publication media as advertisements, relative to a particular publication’s target sector. Timing of the insertions is also coordinated in conjunction with specific industry conferences throughout the world.

Solution