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Case Study:
Direct Marketing

 

Client

Reader’s Digest Music Division.

Requirement

DataActive has been working with Reader’s Digest for over 40 years.

In particular, we are one of their leading suppliers for the design and production of their Music Collections, marketed through the Reader’s Digest owned database and geared towards appealing to new and existing customers.

Shown below are examples of some of the products that we have been involved in producing for various collections, ranging from classical to pop.

Solution

Direct Marketing

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