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Case
Study:
Automotive
Client
General Motors Southeast Europe (GMSE) – responsible for marketing and sales for 3 brands and over 10 models in over 22 countries.
Requirement
To improve the efficiency of catalogue production ensuring that all collateral material produced is accurate, informative, attractive, on-brand and available at the time of product launches.
Solution
In conjunction with the client, DataActive developed a process to centrally manage the catalogue language adaptation in order to provide artwork to printers across Europe. The solution includes status documentation and reporting at all stages.
Key benefits included:
- Improved speed of catalogue production
- Increased level of consistency
- Central management
- Reduced production costs
- Rapid straightforward development
Features of our solution included:
- Management of fonts across different platforms
- Visual aid to briefing, using Adobe Acrobat Professional® and a tailored tutorial produced by DataActive
- Proofing handbook for use by translation and typesetters to record terms, key phrases and products/registered trademarks or copyrights as well as translation rules
- Lotus Notes communication methodology
- Microsoft Excel® workload tracker
“There was an obvious need for change. Dealers and the faster local GMSE offices often complained about the lateness of product literature. From a strategic point of view we were limited in our ability to control the specifications of each of the each language adaptations – we needed to centralise production not only to benefit from bulk purchase reductions but to ensure our Regional Brand Managers governed the detail and design of each piece. GMSE wanted a streamlined process that could be managed centrally, would be easy for in-country offices to work, allow local in-country printing and above all, was reliable.”
Ildikó Biro
Manager, GMSE literature project
